How we unified biomarker tracking, AI coaching, nutrition, and workout planning into one personalized health experience for athletes and practitioners.
1
Unified product, athletes and practitioners
Cross-platform
Consistent experience across devices
End-to-end
From lab data to daily plans
Personalized
Coaching tuned to each user
The Challenge
Maxiom needed a single product to deliver biomarker-driven insights, AI coaching, nutrition, and training plans to athletes. Existing solutions required stitching together multiple apps with no shared context and fragmented data. The team wanted one unified experience that would work for everyday athletes as well as coaches and practitioners guiding them.
Our Approach
Delivered a unified product experience for athletes and practitioners across mobile and web
Integrated biomarker and lab data for personalized insights over time
Added AI coaching tailored to biomarkers, goals, and activity patterns
Enabled nutrition and workout planning with seamless cross-device use
Shipped a production-ready product with accounts, subscriptions, and ongoing content updates
The Results
The Problem
Fragmented health tracking across apps left athletes and practitioners without a single platform to integrate biomarkers, coaching, nutrition, and training.
The Outcome
End-to-end cross-platform product for Maxiom. Mobile and web apps that bring biomarker tracking, AI coaching, nutrition, and workout planning into one personalized health platform.
“It is absolutely incredible how well they execute.”
Eric Harr
CEO, Maxiom Labs Inc
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